Infant wipes market

From 2015 to 2025, in the next 10 years, China will have an average of 18 to 20 million newborn babies every year, which will form a huge consumer group with a total number of 0-6 year olds of more than 100 million. At the same time, 80/90 parents' education level is improving as a whole, and eugenics has become a common social consensus. With the continuous progress of urbanization, parents' investment in children is also increasing year by year. Such an atmosphere has been formed in the Chinese maternal and infant consumer market. We should carefully select the things for children, and try our best to buy products with better quality. Of course, they must also be absolutely safe and secure products.

The maternal and infant consumption market involves clothing, food, housing, transportation, use, care, play, learning and other aspects. There are thousands of sub categories. These categories have both full independence and absolute integration. They are one of the few industries that can operate as "industry department stores". It is against this backdrop that China's pregnancy and baby industry is considered to be the most promising sunrise industry for investment. Even a very subdivided small product category contains huge business opportunities, such as the baby wipes studied in this report.

（1） Concept

Infant wipes are specially designed for children aged 0-3 years old. During this period, children's skin is delicate and more sensitive. Therefore, infant wipes cannot be added with alcohol, essence, preservatives, fluorescent agents, etc. The composition and safety level are higher than those of ordinary wipes.

（2） Features

Childcare life is very hard, especially children's skin cleaning, which is a troublesome and tedious thing. Wet wipes are quick to clean, easy to carry and disposable, and their prices are relatively low, providing many conveniences for childcare.

（3） Classification

Infant wipes can be classified according to material, use and technology. According to the material, it can be divided into chemical fiber non-woven fabric wet wipes and plant cellulose fiber non-woven fabric wet wipes. Most of the infant wet wipes on the market are made of chemical fiber non-woven fabric, but very few of them use plant cellulose fiber non-woven fabric raw materials. The small plants under the boss group are representatives of pure plant non-woven fabric wet wipes; It can be divided into hand and mouth wipes, skin cleaning wipes, tooth cleaning wipes, etc; According to the process, it can be divided into two types: direct laying and cross laying. The tensile property of direct laying is poor, and it is thinner and more transparent, which is easy to deform and fuzz. Cross laying is also called vertical and horizontal mesh weaving, which has tensile property and basically does not deform, and the cloth is thick and not easy to penetrate.

（4） Function

Like ordinary wipes, infant wipes have two main functions: cleaning, bacteriostasis and sterilization. More than 90% of the products are used to clean children's skin, while wipes with disinfection functions are mainly used to disinfect toys, tableware and other items that children contact.

（5） Market size

In China, nearly 20 million infants are born every year, including 50 million infants aged 0-36 months. For infants aged 0-6 years, the consumer group exceeds 100 million. It can be seen that infant wipes have a large target consumer group in China, and the market penetration rate of infant wipes is only about 25%. In the next 10-20 years, the domestic infant wipes will show a strong development prospect, and the market penetration rate will increase year by year. With reference to the development level of developed countries in Europe and the United States, the market penetration rate of infant wipes in China will exceed 50% in the future.

The market capacity of infant wipes will gradually expand. With the improvement of health care awareness, the application of infant groups will continue to increase. The market capacity was 8.6 billion tablets in 2009, 10.2 billion tablets in 2010, 12.3 billion tablets in 2011, 14.6 billion tablets in 2012, 16.6 billion tablets in 2013, 19 billion tablets in 2014, and it is expected to exceed 22.5 billion tablets in 2015. The China Infant and Child Research Center has calculated the retail unit price of 50 brands of hot selling wet wipes, with an average of 0.12 yuan/piece. According to the consumption quantity in 2015, the total consumption of 22 billion pieces is 2.64 billion yuan. Therefore, the total capacity of the infant and child wet wipes market in China is about 2.5-3 billion yuan.

To obtain safer quality, infant wipes must start from raw materials. Chemical fiber non-woven fabric, as the material of wet wipes, is cheap and affordable for more consumers, but it cannot be completely free of any ingredients with potential safety hazards. It can be predicted that the future trend of infant wipes will be to pay more attention to environmental protection, plant raw materials and no additives.

As the concept of green environmental protection has gradually become popular, baby wipes that can be used as washable materials have been widely concerned. It is expected that by 2018, the global washable wipes market will have a blowout, and the market demand will increase significantly. However, from the current point of view, most enterprises are unable to produce because of the many technical barriers involved and the requirements for production equipment. Currently, there are not many brands and products of plant wipes. Only Bangyi Technology under Nuoban shares is leading in this field, which is in line with the market consumption trend.

Almost everyone agrees that to do a good job in the Chinese infant and toddler wipes market, quality should be put first at all times. Only brands that constantly pursue high quality, pay attention to brand image, consumer reputation and service can gain market trust.